PinnacleSports.com was the first company to take a unique approach to online sports betting, using a low commission, high limit pricing model facilitated by advanced odds-setting and proprietary risk management solutions which enable it to offer online sports betting odds which are up to 60% better value than traditional bookmakers. The company’s unique approach has earned it a special status in the world’s gambling community, it serves customers in over 100 countries, including many professional gamblers.Sign-Up Now for an account with PinnacleSports.com
Understanding How Bookmakers Work
In simple terms, bookmakers make a profit by pricing their betting markets so that the odds offered do not fairly represent the actual statistical probability of the event concerned. The simplest analogy is betting on a coin toss, which statistically represents a 50/50 chance (even money or 1/1) on either outcome – heads or tails. When betting with a friend, you’d bet €10 to win €10.
Most bookmakers however, would offer heads or tails at odds below 1/1, so you would for example have to bet €11 to win €10 (10/11) on what is essentially an equal chance. If one player bets €11 to win €10 on heads and another punter bets €11 to win €10 on tails, the bookie takes in €22 in bets but regardless of whether the outcome is heads or tails, he will pay out €21 (€10 in winnings and return the player’s stake amount of €10). The difference between the odds they offer, and the true price represents the bookies’ margin, in this case a €1 profit or 4.5% on turnover.
At PinnacleSports.com we typically price two-way markets - such as the five major European soccer leagues - to 102%, which offers up to 60% better odds than traditional bookmakers. Using the example of the coin toss, you would have to win close to c. 53% of bets to break even with traditional bookmakers, but at a low margin online sports book like PinnacleSports.com you would only need to win c. 51% of your picks to break even.Sign-Up for the Smarter Way to Bet at PinnacleSports.com.
Why is a Bookmaker telling me this?PinnacleSports.com’s philosophy is that if we can improve the sophistication of players everywhere, more bettors will recognize the benefit of our unique pricing model, which offers up to 60% better odds. PinnacleSports.com benefits from educating its players, as it is sharp bettors who firm up our early prices on all markets offered, that allows us to provide the highest limits and allowing PinnacleSports.com to offer the most competitive online sports betting odds around.Sign-Up & Get a 10% Sign-Up Bonus