As a general rule there are two groups of gamblers – those who hope to win and those who expect to win. The vast majority of punters belong to the first group, and always will, because their actions contradict their intentions. There is no simple secret to attaining long-term online betting profitability, all professional bettors serve a long apprenticeship, but if you aspire to join this elite group there are some basic betting strategies and tips that you need to come to grips with in order to make the transition from ‘square’ to ‘sharp’. Unlike other bookmakers, the Pinnacle Sportsbook are happy to share this information, as by improving the sophistication of players everywhere, more bettors will recognize the benefit of our unique pricing model, which offers up to 60% better online sports betting odds. Please use the right hand menu to access a huge number of useful betting strategy articles.SIGN-UP NOW FOR 60% BETTER ODDS
The first choice that a novice gambler must make is where to place their bet. More often than not, this is where they make their first and biggest mistake, simply because they don’t understand how bookmakers work. In simple terms, bookmakers make a profit by pricing their betting markets so that the odds offered do not fairly represent the actual statistical probability of the event concerned. The simplest analogy is betting on a coin toss, which statistically represents a 50/50 chance (even money or 1/1) on either outcome – heads or tails. When betting with a friend, you’d bet €10 to win €10.
Most bookmakers however, would offer heads or tails at odds below 1/1, so you would for example have to bet €11 to win €10 (10/11) on what is essentially an equal chance. If one player bets €11 to win €10 on heads and another punter bets €11 to win €10 on tails, the bookie takes in €22 in bets but regardless of whether the outcome is heads or tails, he will pay out €21 (€10 in winnings and return the player’s stake amount of €10). The difference between the odds they offer, and the true price represents the bookies’ margin or ‘juice’, in this case a €1 profit or 4.5% on turnover.
At PinnacleSports.com we typically price two-way markets - such as the five major European soccer leagues - to 2%, which offers up to 60% better soccer odds than traditional bookmakers. Using the example of the coin toss, you would have to win close to c. 53% of bets to break even with traditional bookmakers, but at a low margin online sports book like PinnacleSports.com you would only need to win c. 51% of your picks to break even.Online Sports Betting Tips: Why is a Bookmaker telling me this?
PinnacleSports.com’s philosophy is that if we can improve the sophistication of players everywhere, more bettors will recognize the benefit of our unique pricing model, which offers up to 60% better odds. PinnacleSports.com benefits from educating its players, as it is sharp bettors who firm up our early prices on all markets offered, that allows us to provide the highest limits and allowing PinnacleSports.com to offer the most competitive online sports betting odds around.